HOW TO MEASURE YOUR COMPANY’S ONLINE SUCCESS
Once you have invested your time and hard work in any business online, then it is really important to know the status of the company. It does not require any sophisticated software or any degree in specific to analyse the outcome of your company. Monitoring success is very tricky as it is difficult to know what aspects have to be constantly monitored.
Before monitoring and measuring the company’s online success it is better to know what the goals of your business are. If it’s for revenue collection or just engagement of the audience in your site, whatever it may know the goals will help assessing the outcome. If it’s revenue goals then people can buy or sell through your website. If it’s for engagement business it aims at monitoring how people find the site and what people do with the website.
Tools like Google and Bing webmaster and Web analytics programme are used to monitor the success online. Web analytics programme is an easy tool and it is free. The Google and Bing webmaster requires just domain verification to access the data that search engines have about your site.
The best traffic is the qualified traffic. The visitors who visit your site itself are the main markers to see the success of your company. Few of these turn out to be the future buyers. Once there is sufficient traffic created, and then monitoring the keywords used can be used in the webmaster tools to find out the number of customers looking into your site. Adverts can be prepared with the keywords. I created my companies advert at this agency in London which was very fruitful. Time spent on viewing the pages and sites are also indirect tools to assess the outcome of your company.
Once the goals are clear an insight to the number of visitors can be clearly obtained. This in turn gives the data regarding the company’s online success.