Based on the information present out there, one would think that building a website and getting it ranked in a Google search is a one-man job that takes months and sweat and toil and a ton of research. While the months of work is right, the one-man job aspect of this entire process isn’t. Welcome to the world of employing agencies to do this job for you!
What are link building agencies?
To begin with, link building is a strategy that websites use for their visibility. It is basically when you are able to convince other websites to link to your page. The more websites that link to your page the better placed you are since you will have tons of visitors and click throughs in a day.
Building links is not an easy process. If, for instance, you have to be cited on Wikipedia for an article, it takes time, and convincing as well since this is an authority site that everyone uses to gather information.
Since websites are keen on rankings, they get outside help to ensure this. These agencies are link-building agencies, or Linkaufbau Agentur. Professionals in the field have surmised that a chink of search engine algorithms are focused on factors related to links which makes link building an imperative aspect of a site’s digital marketing strategy.
How do agencies get their information?
While a lot of companies and search engines use proprietary methods to source and analyze their information, over the years researchers have come up with valuable analysis to work out how agencies gather information. Here’s a few important aspects of information gathering:
- Being specific to a topic
- Using anchor texts
- Ranking by trusted websites and sources
- A good link neighbourhood
- Stay fresh (in terms of links and content)
- Social sharing and click through
With this information in hand, it is possible for link building agencies to get what they need and build their strategy thereon.…