How Do Agencies Get Their Information

Based on the information present out there, one would think that building a website and getting it ranked in a Google search is a one-man job that takes months and sweat and toil and a ton of research. While the months of work is right, the one-man job aspect of this entire process isn’t. Welcome to the world of employing agencies to do this job for you!

What are link building agencies?

To begin with, link building is a strategy that websites use for their visibility. It is basically when you are able to convince other websites to link to your page. The more websites that link to your page the better placed you are since you will have tons of visitors and click throughs in a day.

Building links is not an easy process. If, for instance, you have to be cited on Wikipedia for an article, it takes time, and convincing as well since this is an authority site that everyone uses to gather information.

Since websites are keen on rankings, they get outside help to ensure this. These agencies are link-building agencies, or Linkaufbau Agentur. Professionals in the field have surmised that a chink of search engine algorithms are focused on factors related to links which makes link building an imperative aspect of a site’s digital marketing strategy.

How do agencies get their information?

While a lot of companies and search engines use proprietary methods to source and analyze their information, over the years researchers have come up with valuable analysis to work out how agencies gather information. Here’s a few important aspects of information gathering:

  • Popularity
  • Being specific to a topic
  • Using anchor texts
  • Ranking by trusted websites and sources
  • A good link neighbourhood
  • Stay fresh (in terms of links and content)
  • Social sharing and click through

With this information in hand, it is possible for link building agencies to get what they need and build their strategy thereon.…

The gap between the SEO and Content Marketing!

We have a lot of these 2 concepts, which has been doing the rounds on the net since a long time. SEO, on one hand, is a concept, a process, a new technology that has helped in optimising the web pages and the search engine that filters out the best pages, as per the keywords used to search.

Content marketing is the strategy, which is much broader and pertains only to the content of the page or site. It is used in a more relevant and creative way, targeting defined set of audiences. Content marketing is a part of all the marketing types, simply because there is nothing without content!

Content is the data, which is modified in a way to gain more business. Mainly for the social media marketing content is the base, upon which the various strategies are applied to target defined or common audience.

The difference:

SEO uses content, in a more narrow and refined way to optimise the search and make the page or site highlight at the top based on those keywords or niche given by the user. SEO aims for certain criteria and the content part fulfils it. SEO lets the content marketing know about the most searched keywords or topics and demands content in similar lines, which is fulfilled by the content marketing team.

SEO and Content marketing overlap at many points. Both of them need to be consistent, at all times. SEO asks for links and content marketing fulfils it with links. When there are links that highlight your page, that link should be linked to great content. So, both of them are connected here too. SEO needs content and Content Marketing just passes that!

So, SEO and Content marketing are related to each other, but they are not the same.

If you are looking for some professional help in creating a site with SEO strategy, just contact us, at Dilate Digital Marketing agencies, we are here to help you at all levels, with only quality services assured.


The Effective Ways To Promote Your Business Online

Your business promotion is void without the effective use of the digital world, which is capable of attracting more customers than your conventional marketing approach and therefore, anyone willing to attain a prominent spot in the business world should undoubtedly utilize the following effective ways to promote their business online and gain immediate popularity and appreciation more than what you had envisaged!

  • Blogging

Blogging provides you an opportunity to elucidate your business’ purposes and goals to your customers in a more personal manner as you can use this medium to record your business’ thoughts in an engaging way that keeps your customers absorbed in your business activities altogether. When you know what to write and how to write relevant to your niche, your customers are only yours forever that makes your business the most popular and more prosperous too!

  • E-mail Marketing

The most cost-effective way of online marketing that can bring more customers to your website if you know, how to attract them using your e-mail writing tactics effectively! Just one click decides your mail’s fate that is whether to move it to the trash or signup for your email newsletters, which undoubtedly depends upon what you put on your subject line that urges the customers to peruse the mail’s contents rather than treating it as a spam!

  • Search Engine Optimization

This magical keyword is the reason for many prominent businesses to do wonders in this online world of marketing as it has the ability to increase your website’s traffic by re-directing the disoriented netizens to your web page drastically. The rise and fall of your service in the virtual world solely depend on this magical word and if you have the assistance of this digital marketing glasgow, who has mastered this field thoroughly, your business’ success, not only in the virtual world but everywhere is going to be an unstoppable one evidently!

  • Social Media

Majority of the world is awake here and therefore, utilize it wisely by maintaining a suitable business page that not only records your business ideas but also remains as a platform to record your customer’s ideas so that you could understand their expectations out of your business and devise your strategies accordingly to remain them hooked to your business forever, who in turn can attract more customers towards your business, leading ultimately to prosperity and growth!!